American Eagle Aerie Minimal-ish Dry Shampoo

Congratulations to O.Berk Company for winning the 2021 Best in Show Award for the American Eagle Aerie Minimal-ish Dry Shampoo. Minimal-ish's dry shampoo is a product that is part of American Eagle's newest personal care launch. This dry shampoo effectively gets rid of the greasy hair feeling with just a few sprays. Looking to complement their formula, the brand wanted to produce a package with a unique delivery system that could bring their product to the next level.

O. Berk helped deliver this vision to store shelves with an innovating powder applicator that does not require any shaking, pouring, or use of aerosol to dispense this dry shampoo. With just a couple of gentle puffs, this mess-free option will quickly apply a diffused amount of shampoo for when you need it most. The closure behind this applicator serves as a sealant for the bottle and as a pump for atomizing dry products into a fine powder mist for the user's hair.

This personal care package went through a 2-pass silk-screen process that included black and lime colors, displaying a simplistic, minimalist, but sleek feel for personal care product consumers. This dry shampoo package provides Minimal-ish with another product that solidifies their personal care product line of the future and one that performs at a high-level in the consumers hands.