Soshe Beauty G.L.A.M. Refillable Mascara

Congratulations to Seacliff Beauty with the the 2022 Bernard M. Seid Best of Show Award with the G.L.A.M. Refillable Mascara Minimal-ish's dry shampoo is a product that is part of American Eagle's newest personal care launch. This dry shampoo effectively gets rid of the greasy hair feeling with just a few sprays. Looking to complement their formula, the brand wanted to produce a package with a unique delivery system that could bring their product to the next level.

Tasked with creating a refillable mascara from a design that was submitted by the client, Seacliff Beauty’s team of engineers designed this package made of 10 parts also in PCR materials. This full service turnkey project included the outer cartons along with the complete package, refill and clean mascara formula fill. Designed and patented, the refillable mascara package and its refill counterpart take this essential beauty product to another level. Metalized decoration foiled detail on the unit carton to represent this newly launched brand’s vision. Each refill uses 50% less plastic packaging than a regular mascara. This product was featured in Forbes as the “Future of Refillable Cosmetics”

For more than 20 years, founder and owner Vonda Simon has expanded Seacliff’s offerings from beyond custom packaging to include full turnkey formulation services. With quality and customer satisfaction in mind, this woman-owned company works with partners on a global scale to achieve products that embody your brand’s aesthetic without compromising performance.