Poetica

Congratulations to TricorBraun for winning the 2026 Bernard M. Seid Best of Show Award with the Poetica distillery product line. Here is what they had to say about the making of this product:

TricorBraun sourced packaging for a Croatian distillery that was looking to evoke the origin story of the Limoncello, Rubinio, and Oracello liqueurs. First produced by monks during the Renaissance, the liqueur became a symbol of indulgence in the courts—often sipped by royalty while listening to music. To bring their vision to life, they reinvented the sonata as poetry—and the package as if opening a book. TricorBraun sourced a sleek rectangular bottle, applied a transparent coating (one color per flavor), and then applied a pressure-label to the spine to transform the bottle into a book-like object. Each label includes a Renaissance poem on the back; the verses become increasingly readable as the liqueur level in the bottle drops. The logo is pad printed on the front of the bottle. The package is completed with a wooden bartop—and a wax sealer that evokes the wax stamps in use in earlier times. The result is a “Liqueurs in Sonata” collection that reflects a sophisticated, premium brand.